Mitsubishi Electric creates fridge f&b microsite

By wares team August 21, 2015 Industry news

A new online tool has just been launched to make selling the new top of the line refrigerator, the Mitsubishi Electric WX743, even easier.

The new interactive online tool explains all of the advanced features exclusive to the WX and runs through each of the 5 compartments – Refrigerator, Versa, Ice, Freezer and Humidity Drawers – allowing sales staff to learn more about the advanced temperature control and functions each compartment has to offer and how to pitch these features to customers. 

Retailers can also send their customers to the microsite both before and after a sale as added in-depth pre-purchase information and as a practical post-purchase how-to resource. Good idea.

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