FLYING TO (SURFERS) PARADISE

By Wares June 16, 2017 Rolling back the years

Retailers are used to being courted and feted by suppliers these days, flying hither and thither by way of thanks for their loyalty and sales.

But 55 years ago, was Philips Electrical Industries’ Federation of Distributors Convention at Surfers Paradise in June 1962 the very first overseas trip of its kind for Kiwi retailers?

Farewelled from New Zealand by the Philips Hi-Z Marching Team and greeted at Surfers by the Gold Coast Lord Mayor no less, they flew Tasman Empire Airways Limited (TEAL – the forerunner of Air New Zealand) to the rapidly developing resort.

The brainchild of General Sales Manager, Maurie Harding and supported by Managing Director, Dirk Hudig, the trip was even endorsed by Eindhoven.

In this day and age we can’t quite imagine boarding a plane decked out in coats, hats, suits and “stepping out” dresses.

Come to that neither can we quite reconcile the Philips trip’s activities – including a hula competition and a Luau – with the Gold Coast location…

Enjoy the photos!

 


Below: The Philips Hi-Z Marching Team farewell the 1962 conventioners from Christchurch (on arrival they'd be royally welcomed - see top photo):

Philips NZ Managing Director Dirk Hudig opens the convention:

General Sales Manager Maurie Harding and the Miss Air Hostess winner:

Enjoying a Hawaiian luau:

Bill & Boyd were flown over to entertain:

Enjoying the sun, Dirk Hudig (Philips MD, left) and Maurie Harding (General Sales Manager):

The team photo:

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