By Wares March 14, 2018 Industry news

Today's appliance and CE channel news digest includes word of Chinese TV giant TCL entering the market and of AR and VR turning to sound to make an impression.

A good Keene man [updated] - Former Panasonic salesman James Keene (right) has switched countries and camps, from Japan to China, in his new role as New Zealand Country Manager for TCL. He spent almost 12 years managing Panasonic's Key Account, Northern and latterly National Sales and is now charged with getting TCL into the New Zealand marketplace in a meaningful way. TCL is the third largest TV maker in the world, but until last September had ignored New Zealand. Find out about TCL here.

Looking into wine - Appliance Connexion Director Mark Gilbert is getting into wine. Actually he's looking into wine as the new independent chair to the New Zealand Winegrowers Research Centre. Mark says of his new role: “The innovation within the New Zealand wine industry is renowned and I’m looking forward to supporting New Zealand Winegrowers with their strategic vision around research.” Cheers! Read more here.

Sennheiser encourages AMBEO - At the media festival slash conference slash happening that is South by Southwest (SXSW) currently being held in Austin, Texas, Sennheiser is announcing the AMBEO Augmented Audio Developers Program, offering early and free access to the hardware and software production tools needed to to create Augmented Reality audio apps. Find out more here.

Sony splashes Sonic VR - Also at SXSW, Sony has unveiled Sonic Surf VR, a suite of spatial audio technology, new multi-channel speakers and specially developed software that Sony describes as "the industry’s first packaged solution offering a new type of VR from an audio perspective" (see image below). Find out more here.

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