The Energy Efficiency & Conservation Authority (EECA), which has licensed the ENERGY STAR label from the US Environmental Protection Agency since 2005, says the label is "increasingly getting lost in a crowded label market".
Indeed, EECA’s Efficient Products Manager, Eddie Thompson, says a recent review shows consumers prefer using the Energy Rating Label (right) which allows them to compare the running cost of appliances.
Says EECA's website: "ENERGY STAR has become less relevant as the trans-Tasman E3 programme has gained momentum – this programme regulates to remove the worst performing products from the market and lets consumers compare the energy efficiency of appliances through the Energy Rating Label."
To meet changing consumer expectations, EECA is also developing an online tool with information about the most energy efficient products that have been regulated in New Zealand.
Look for more news and opinions from around the whiteware industry soon.