DIGITAL IMAGING CATEGORY ROUND-UP

By Wares February 27, 2019 Digital imaging

A round-up of the latest local and international digital imaging category news and new products.

CANON: INTERCHANGEABLE LENS MARKET MAY SHRINK BY 50%

In a recent interview, Canon CEO, Fujio Mitarai, has stated that he expects the Interchangeable Lens Camera (ILC) market to shrink by as much as 50% to 5-6 million units by 2020 down from the current 10 million.

This follows year on year decreases of 10% in this category which haven’t been helped by mirrorless sales that have cannibalised the ILC market.

To counter this drop, Canon may be putting more R&D into corporate sales in industrial, surveillance and medical industries in future.

 

Read on for the latest new product releases but also click here to see all of our recent and previous news and new product announcements in the Digital Imaging category.


FUJIFILM X-T30 MIRRORLESS CAMERA

Fujifilm has launched its latest X-series mirrorless camera since the last magazine.

Described as "the ultimate all-rounder – great for beginners but also a camera that photography enthusiasts won’t outgrow", the X-T30 will be available in New Zealand from 20 March. 

Baby brother to the top-end X-T3 (with which it shares its sensor and processor), the new X-T30 offers 26.1MP resolution and fast high-performance AF. 

In addition, phase detection pixels are now across the entire frame (100%).

Other features include a joystick to make shifting focus points easier, a new intuitive touch-screen panel with improved response, and an improved body design that offers better holding stability to ensure comfortable shooting even with larger lenses.

Launched alongside the X-T30 was the new FUJINON XF16mmF2.8 R WR prime lens.

Also available in New Zealand from 20 March, this compact, lightweight lens features a focal length equivalent to 24mm (in the 35mm format) and has a maximum aperture of F2.8.

www.fujifilm.co.nz

LEXAR 1TB 633X SDXC™ UHS-I CARD

Described as “the behemoth of storage capacity”, this terabyte sized SD gives plenty storage for 1080p full-HD, 3D, and 4K video. It also boasts class 10 UHS-I for read transfer speeds up to 95MB/s for fast work flow.

www.cellnet.co.nz

PANASONIC LUMIX S1R AND LUMIX S1 FULL-FRAME MIRRORLESS CAMERAS

Panasonic’s first full-frame Digital Single Lens Mirrorless cameras, the LUMIX S1R and S1 come with a 35mm full-frame CMOS sensor for excellent image quality, rich gradation and superior colour reproduction.

The new cameras are based on the L-Mount standard, which boasts a well-balanced, large inner diameter and compact dimensions for a flange focus to realize optimum size and performance as a mirrorless camera system.

LUMIX S1R has 47.3 MP full-frame CMOS sensor (36x24mm), which gives it the industry’s highest level of resolution in the full-frame mirrorless cameras.

LUMIX S1 comes with a 24.2 MP full-frame CMOS sensor (35.6x23.8mm) that provides a wide dynamic range and excellent performance at high sensitivity in addition to a natural yet sharp image description.

www.panasonic.com/nz

OLYMPUS OM-D E-M1X PROFESSIONAL CAMERA

This new professional interchangeable lens model offers a combination of professional reliability, innovation and system mobility.

Featuring the world’s highest image stabilisation performance with approximately 7.5 shutter speed steps of compensation, E-M1X offers high-speed burst shooting up to 60fps and a new autofocus system with intelligent subject detection.

www.olympus.co.nz

FUJIFILM FUJINON GF100-200MM F5.6 LENS

Fujifilm’s latest GF telephoto lens is the first to offer a 35mm focal range equivalent of 79-158mm.

Ideal for landscape and nature photographers, this lens offers, ultra-high image quality, Powerful image stabilisation, silent and high-speed autofocus and is resistant to dust, moisture and low temperatures down to –10°C.

www.fujifilm.co.nz

SONY A6400 MIRRORLESS CAMERA

A new addition to Sony’s E-mount mirrorless camera line-up, the Alpha A6400 brings many of Sony’s most advanced technologies over from its full frame models.

This model boasts the world’s fastest AF acquisition speed (0.02 seconds) plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area.

Other features include a 24.2MP APS-C Exmor CMOS image sensor and BIONZ X image processor, 180° fully tiltable LCD touch screen for self-recording, high-speed continuous shooting at up to 11 fps mechanical shutter / 8 fps silent shooting with continuous AF/AE tracking and 4K movie recording with full pixel readout.

www.sony.co.nz

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