DIGITAL IMAGING CATEGORY ROUND-UP

By Wares December 19, 2016 Digital imaging

A round-up of the latest local and international digital imaging category news and new products.

Is GoPro really in trouble?

GoPro has reported it will cut a further 15% of its workforce (around 200 positions) following a 7% cut back in January this year. Company President Tony Bates will also be leaving the company it’s reported.

Go Pro has had a difficult few years maintaining sales with a two-year gap between the release of Hero 4 and the Hero 5 – and the recall of its Karma drone in September after some models “lost power during operation” certainly didn’t help.

The company has also seen its stock price drop dramatically this year. The Hero 5 is reported to have sold well with Black Friday sales up 35% on the previous year but is it too little too late?

www.gopro.com

Brother PTP300BT Cube Label Maker

This stylish dedicated smartphone label maker connects seamlessly to smartphones and tablets using Bluetooth. All label editing is done using the P-touch Design&Print app – a free download for iOS and Android that allows users to produce labels in many colours and sizes. Choose from over 1000 symbols and emoji’s, 23 fonts, and 61 frames to include with your text. It prints Brother’s highly durable laminated and fabric labels – which can safely be used in your fridge/freezer, dishwasher, washing machine, garden, shed, and all around your home. It can also be used with Brother’s new ribbon tapes, the perfect accessories for the Christmas season. Available in a wide variety of text and ribbon colours, these 12mm x 4m ribbon tapes have a satin feel and are ideal for making personalised ribbons for gifts.

www.brother.co.nz

3SIXT Action Cameras

3SIXT has a new range of action cameras now available through Cellnet. The new line-up features four action cameras including two hero devices, the first being the Full HD 360° Sports Action Camera. Fitted with its underwater housing, the action camera is also waterproof up to 30m. With built in Wi-Fi, you can easily connect and share photos and movies to compatible smartphones, tablets or storage devices. The camera comes equipped with 90-minute battery life, a microSD card slot for storing all your footage, a 360° x 220° wide lens to help you fit more into every shot, and a video resolution of 1080p at 30 fps and 12 MP for stills. As an added bonus, every camera comes bundled with action cam accessories.

The new Ultra HD Wi-Fi Sports Action Camera shoots video at up to 4K at 24 fps and stills at 16 MP. Fitted with its underwater housing, the action camera has waterproof capabilities up to 30m. The 1.5” LCD screen makes reviewing movies and photos easy, complimented by the 170° wide viewing angle lens, 90-minute battery life and Wi-Fi functionality. Every camera comes bundled with action cam accessories.

https://www.3sixtgear.com/

Olympus OM-D E-M1 Mark II Mirrorless Camera

With availability scheduled for December 2016, this Micro Four Thirds System Camera achieves 18 fps high-speed sequential shooting in AF/AE tracking. Features a newly developed TruePic VIII image processor, 20.4 Megapixel Live MOS sensor equipped with the new 121-point all cross-type On-chip Phase Detection AF sensor, and advanced 5-axis Image Stabilization culminates in excellent image quality and responsiveness in the Olympus OM-D series flagship model. It’s also one of the most robust cameras of its class. Excellent companions to this camera include the Macro Flash STF-8 and the M.Zuiko PRO lens, and you can store it all in the CBG-12 Camera Bag with room to spare.

www.olympus.co.nz

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