FISHER & PAYKEL UNVEILS THIRD US EXPERIENCE CENTER

By Wares February 15, 2018 Industry news

Opening next week, Fisher & Paykel's new Costa Mesa Experience Center is the brand's third North American facility of its type and the most extensive so far.

On 19 February, the third North American-based Fisher & Paykel Experience Center will open its doors in Costa Mesa, California.

Situated within the Segerstrom Center for the Arts complex and South Coast Plaza - the "heart of design and luxury" in Orange County - the new 6,500 square foot showroom is next to the North American headquarters and is complete with a culinary stage and live cooking stations for product training and hands-on learning.

At the facility, architects, designers and consumers can view a selection of 108 products, including 20 new products that will launch in 2018 across Fisher & Paykel and DCS appliances.

Clearly adopting some of the aspects of F&P's "Retail 2.0" merchandising system, the new facility is "a seamless experience in which customers and designers alike can interact with our appliances in an immersive environment," according to Mark Elmore, General Manager of Design Integration at Fisher & Paykel.

Check out the pre-opening photos below:

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