By Wares April 30, 2018 Industry news

After 15 months' consulting, the former Briscoe Group exec can now reveal his new role as CEO of Bikes International.

Since he left the role of GM Ops at Briscoe Group in 2016, many (including us) have been wondering where Craig Robertson would appear next.

During 2017 Craig provided Executive Consultancy for Red Cross NZ, whose national retail network he ran and transformed as part of a strategic retail blueprint initiative he was integral in developing.

Craig has now moved into a CEO role with Bikes International, which holds the agencies and distribution rights for many world famous bicycle brands and accessories (Kona, Merida etc).

His role also encompasses all management responsibilities across the Bike Barn chain owned by Bikes International.

Craig's CV since the late 1990s also includes senior roles at NZSM, NZ Post, Telecom NZ and Pacific Retail.

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