Smiths City revealed its new look format with the opening of the brand’s new 2,230 square metre store in Hastings on Friday (photo above).
Occupying what used to be the city’s Mitre 10 MEGA building on St Aubyn Street East, in the heart of Hastings’ home-store precinct, the new design will be progressively rolled out nationwide "over coming years".
Roy Campbell, Chief Executive of Smiths City Group (photo right with ambassador Kieran Read at the opening), says: “This new store design is a direct response to customer research conducted last year.
Customers who shop large ticket furniture and appliances want an enjoyable shopping experience that’s both inspiring and easy.”
The new layout (see photos below) is by award winning firm Studio Gascoigne, which specialises in retail roll-outs.
Principal Mark Gascoigne says that the new look is all about customer ease - hence the "simple yet visually distinctive design" - while being fashionable and stylish.
“We have tried to create a ‘neighborhood’ feel between the different departments, linked by main walkways which clearly branch off,” he says.
We will have more on Smiths City's new interior approach in the next issue of Wares magazine.