With Apple announcing its best ever Watch 2 sales during late 2016, Google has just launched Android Wear 2.0.
The new system has an easier interface and can now run native apps without the need for a smartphone nearby.
It also offers customisable watch faces that allow you to add “complications” (similar to smartphone widgets) meaning you can add battery life, step count calendar events or to do notices to your chosen face.
Messaging is also improved with handwriting recognition, a small keyboard and smart replies similar to those in Gmail.
Perhaps most useful, users can now use Google Assistant for voice activated communication and tasks.
Other features include an improved Fit app and simpler reading of notifications.
After months of hints and rumours, Google has also finally revealed the results of its collaboration with LG in creating the first watches featuring version 2.0, the LG Watch Sport and the LG Watch Style.
The Style is a thin light comfortable model in silver, rose-gold and titanium while the Sport is Android Wear’s most powerful model so far with a high performance elastomer strap, NFC, GPS, a heart rate sensor and dedicated buttons for Google fit and Android pay.
LG Watch Style is on sale in the US already at Best Buy and the Google Store and the LG Watch Sport will be available at AT&T, Verizon and the Google Store, starting February 10.
These watches will be available at carriers and retailers across Canada, Russia, Saudi Arabia, South Africa, South Korea, Taiwan, UAE and UK in the coming weeks.
With Huawei's Watch just about the only Android Wear model available here outside of parallel importers, what about LG Watch Sport and the LG Watch Style for New Zealand, Google and LG?
Plus, to appease and encourage early adopters, Android Wear 2.0 will also be available for the following recent and current Android Wear smartwatches in the coming weeks:
Check out Google's Android Wear video for a brief overview: