Sony the only “Wares” brand in “Most Trusted” top 10

By wares team August 21, 2015 Industry news

Which brands were named "most trusted" in 2015?

In the latest iteration of the Reader’s Digest Most Trusted Brands survey, Whittakers was again announced the most iconic New Zealand brand with Dettol and Toyota in 2nd and 3rd.

New Zealand’s Top 10 Reader’s Digest Most Trusted Brands for 2015 are (2014 / 2013 Top 10 placing in brackets):

  1. Whittakers (1 / 1)
  2. Dettol (2 / 4)
  3. Toyota (3 / 2). 
  4. Sony (4 / 8).
  5. Panadol (5 / 3).
  6. Tip Top ice cream (8 / 7).
  7. Yates (6 /).
  8. Resene (/)
  9.  Sleepyhead (/)
  10. Janola (/).

In the various categories: Samsung took the top Electronics place, with Sony and Panasonic both Highly Commended; Mitsubishi Electric was tops in Heat Pumps with Fujitsu General and Panasonic again Highly Commended; Small Kitchen Appliances saw Russell Hobbs the winner with Breville and Kenwood both Highly Commended; top Retailer was Farmers, with The Warehouse and Noel Leeming both Highly Commended; in Vacuum Cleaners, Dyson took top slot with Electrolux and Miele Highly Commended; and in White Goods Fisher & Paykel was the winner, with Samsung and Bosch Highly Commended.

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